The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content.
An original, creative layout goes a long way to improving the user experience of a website, although not letting your creativity get in the way of usability is important. As usual, we have to put ourselves in the users' shoes: What do we want them to see first? How will your message be best communicated? We have to ask these questions before we start designing, because the layout will shape the rest of the design.
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